meet heulaulab

heulaulab is a multidisciplinary design lab working across digital and physical space. We build bold, unconventional systems from software interfaces to spatial experiences rooted in raw modernist principles and controlled imperfection. Not every brand needs to be liked. Some need to be remembered.

May 4, 2026

FESTIVAL FILM JELEK (FFJ): Where Bad Films Feel More Alive Than Perfect Ones

April 12, 2026

Part V: One System or Three Expensive Illusions

April 1, 2026

Part IV: Space Is Policy

April 1, 2026

Why Self-Centered Design Beats Human-Centered Design

March 17, 2026

Part III: Identity Without Enforcement Is Costume

March 1, 2026

Part II: Your Product Is a Behavioral Contract

January 15, 2026

Part I: The Surface Trap